News

Glossy vinyl art toy character with oversized eyes and a small rain cloud overhead
The Blind Box Aesthetic: How a Pocket-Sized Toy Became Gen Z's Favorite Object
From Edo-period netsuke to gashapon machines to glossy claycore figures: how the blind box aesthetic became Gen Z's favourite object. Read more...
Atompunk vs Dieselpunk: How to Tell the Two Retro-Futures Apart
Atompunk vs Dieselpunk: How to Tell the Two Retro-Futures Apart
A field guide to atompunk versus dieselpunk: which retro-future gleams, which one grimes, and how to tell them apart at a glance. Read more...
Aura Farming, Explained: Why Gen Z Cultivates Cool Like a Crop
Aura Farming, Explained: Why Gen Z Cultivates Cool Like a Crop
Aura farming went from niche slang to a whole generation's theory of cool. A look at the boy on the boat, the aura-color aesthetic, and why calm became currency. Read more...
The Crystalcore Aesthetic: Forty Thousand Years of Meaningful Rocks
The Crystalcore Aesthetic: Forty Thousand Years of Meaningful Rocks
Crystalcore turned gems and geodes into a generation's moodboard. We trace the aesthetic from Egyptian lapis amulets to the Hope diamond to Pinterest. Read more...
Dreamcore aesthetic 2026
The Dreamcore Aesthetic in 2026: Why Empty Malls and Dead Websites Feel Like Home
The first time one of our own designs genuinely unsettled me, it was past three in the morning. Why empty malls and dead websites feel like home to an entire... Read more...
Wilderkind vs Cottagecore nature fashion
Wilderkind vs Cottagecore: How Nature's Role in Fashion Shifted in 2026
By Dave Dion-Labrecque - Updated May 2026 - 7 min readThree years ago, if you searched Pinterest for nature-inspired fashion, you'd land in a field of gingham and linen. Cottagecore... Read more...
Bioluminescent giant squid
Glow in the Deep: The Aesthetic of Bioluminescence and Why Fashion Keeps Returning to the Abyss
In June 2012, somewhere off the Ogasawara Islands south of Tokyo, a marine biologist named Edie Widder lowered a strange-looking instrument into a kilometre of black water. It was a... Read more...